January 24, 2025

Patient Satisfaction

The Importance of Patient Satisfaction | Qminder

Globalization, technology innovations and demographic changes
have contributed to the economic, political and social transformation.
Globalization represents a multi-faced phenomenon in the modern society and it
has an impact on the global healthcare
system
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and to analyze the results of a research concerning the satisfaction of the
Romanian patients regarding health care ser-vices. To such ends, we tested
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done on health care beneficia-ries (1076). The data gathered was processed
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(Burcea, Toma and Papuc, 2014). The disparities among health infrastructure in different
countries, the free movement of doctors, increased rate of disease burden and
the medical tourism has raised governmental
 difficulties all over the world ADDIN
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(Azevedo and Johnson, 2011)

Patient
satisfaction regarding the quality of the medical ser
vices received is one of
the indicators that reflect the true performance of a hospital (Observatorul
Român de Sănătate, 2018).

According to the
report developed by the Romanian Health Observatory, the Clinical Hospital of
Rehabilitation is on the second place in terms of patient satisfaction
(Observatorul Român de Sănătate, 2018).

 

The healthcare
service is confronted with many challenges
and competition in the development
of the private medical providers. The patients have become more informed of the
various options of treatment through online platforms. This results in high expectations of patients towards
physicians
to being able to provide the necessary information on their
condition, politeness, empathy and attention from their doctors, which brings
them very close to the traditional meaning of consumer profile
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(Coțiu and Sabou, 2017).

 

Gradually, the
healthcare system undergoes pressures (financial,
demographic and technological) in order to deliver good quality services to the patients. As a consequence, the
protection of patients’ rights has evolved within the key aspect in the agenda
of the new global health
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(Ahoobim et al., 2012). The
national public health organizations, health promotion agencies, health service
providers, scientific research institutions and consumers association have put
significant efforts to promote and
support the patients’ rights
protection
around the world. In the last decades, researchers have conducted analysis on
the rights of patients, their protection and its direct/indirect link with the
healthcare quality and its improvement
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(Green et al., 2012).

 

There are studies
that indicate the importance of customer
expectations
from the healthcare system. This is described as a means of
desires to seek for the assistance from the doctor, demands or wants and
preferences. Patients’ expectations are important because it implies their
involvement and creates the possibilities to better access health services.
These expectations from the Romanian healthcare providers are based on the model on active passivity, which
describes the physician-patient
relationship in Romania
. Within years of passivity, the Romanian system has
moved to a more democratic approach.
This is a new approach that focuses on the call for more client-centred orientation in the healthcare services. Therefore,
the knowledge and awareness are expected to meet the needs of the patients
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(Ionilã, Ana-Claudia, A C Bara, WJA
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Secondly, patients
measure their expectations based on their level
of satisfaction
with the healthcare services. This is mostly used as an
indicator of the medical care outcome
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Thirdly, the first
step to prevent dissatisfied patients is through the knowledge of the patients’ needs, because this may result to
discontinuity of care and cost ineffectiveness of the healthcare
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Patients’
satisfaction is an important part of quality assessment of the healthcare
system
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(Williams et al., 1995).
There are two dimensions used to improve the patient satisfaction:

·        
The procedural dimension of the
quality of the provided services
(such as the time spent at the waiting reception before
getting the required medical attention), the condition of the accommodation
provided according to the needs of the patient, and the doctor or physicians
anticipated with the patient’s needs 

·        
The personal dimension of the
provided service quality
-that is, the physical aspect of cleanness, maintenance of the facility,
the attitude of the practitioner towards the patients, the demonstration of the
body language between the physician and the patient and the voice tone used to
address the patients
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(Agheorghiesei
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The most used instrument in measuring patient
satisfaction is a questionnaire
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objective of this cross sectional study was to assess the psychometric
properties of a new research instrument. The secondary aim was to analyze
patients’ levels of dissatisfaction with the professionalism of medical staff.
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instrument consisted of two scales: the 30-item patient dissatisfaction scale
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patient dissatisfaction scale. The research population includes 1838 subjects.
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coefficient. We used a principal component analysis to investigate the
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sanitary and privacy conditions within the hospital. The first factor explained
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since the communist period. Our study indicates that although more than 25
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introduction of a different system of social care, there have been no
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(Popa et al., 2017). This
is most of the time implemented during or after the patients are being
discharged from the sanitary units. 
Studies have shown that the method of assessing the patient satisfaction
uses broad and vague terms that
result in short term, superficial, and positive answers without any true
meaning
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There are numerous
researchers that have brought to attention the term of “patient satisfaction”.
Although this term is commonly used in evaluating and guiding the delivery of
healthcare services, it is likely to be related to the quality of services rather than the quality of care provided. According to Pomerantz, several changes
have occurred within the recent years in
the way healthcare service users perceive the quality 
of care. He
suggested that “an increased focus on the patients’ needs and preferences may help better orient medical care, compared to the
focus on the adherence to care standards
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The most frequent
aspect of satisfaction and dissatisfaction in the healthcare services is professionalism among the providers.
Professionalism is an area that includes various subcategories such as:

·        
advancement
in medical knowledge,

·        
improved
level of development in clinical competence,

·        
strong
ethical morals and standards,

·        
sharing
of honesty and respect as values,

·        
showing
empathy, courtesy and kind attitude towards the patients.

In economically
developed countries such as the Western European countries and USA, the medical
orientation act changed from a “predominantly doctor-oriented approach to a
patient centred culture”. This cannot be expressed in Eastern Europe, which is influenced by corruption, informal payments and in-need of a new reform. Since the 1970s, Eastern European
countries are slagging behind Western European countries in terms of healthcare
quality because of its communist policy
throughout the region. Romanian has the lowest
level of patient satisfaction in Europe
. Romania is faced with other
challenges that is related to the lack of access to health services among the
less privileged communities.  The general
dissatisfaction and cynicism in Romania is owed by the country’s poor economic performance, which limits
the freedom of individual to explain a greater degree in behavioural and
environmental factors
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patients’ levels of dissatisfaction with the professionalism of medical staff.
Methods: A social survey questionnaire was created and administered online. The
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The Romanian healthcare system is functioning based on the same principles in
the last 30 years. It is built around the central
administration
and subsidiary, the medical
staff
, while the patients or their representatives do not have any control
over the decision-making process in order to influence the system which they
finance and access  CITATION Cri08 \l 1048 (Comisia Prezidențială pentru analiza și elaborarea politicilor din
domeniul sănătății publice din România, 2008).

 

The only major modification in the system was the introduction of the healthcare insurance system, with the scope of strengthening
the responsibility role of the main customer of healthcare services – the
National Health Insurance House, through direct election of the leading
structures at a local level  CITATION Cri08 \l 1048 (Comisia Prezidențială pentru analiza și elaborarea politicilor din
domeniul sănătății publice din România, 2008)

 

This brought a larger level of autonomy
for the local structures in terms of collecting
and managing the insurance funds,
which means that the structure gained more legitimacy
and direct responsibility in
front of the citizens. Although it could have been a significant change, the
initiative was not politically accepted and after being approved in the
Parliament. The law was significantly
modified
, leading to the centralization of the National Insurance House,
politically controlled by the Ministry of Health and the Ministry of Finances,
with a low degree of autonomy and
difficulties of separating roles from other institutions.

 

Inside the healthcare system, the central authority, the Ministry of Health
is keeping an organizational structure,
central and local, which does not have a
real overview
over the healthcare needs of the population. Essential areas
for an effective functioning of a
modern healthcare system are not
developed
at all in none of the Ministry of Health structures. Systems of
quality assurance, patient safety and the risk management are areas which do not have any type of representativity
at the level of decision-making structures, although the quality of the medical
services provided and patient safety are the areas that sanitary authorities  should constantly monitor  CITATION Cri08 \l 1048 (Comisia Prezidențială pentru analiza și elaborarea politicilor din
domeniul sănătății publice din România, 2008).

 

Another important responsibility area is the resource allocation, which practically functions based on the same
methods that are not changed for decades. The decisions in these areas are
taken without having accepted criteria, both at a national and international
level. The allocation of the public resources in the healthcare system must
take into consideration the available evidence
on statistical data
(qualitative and quantitative), prevalence studies and different pathology trends etc, nationally and internationally  CITATION Cri08 \l
1048 (Comisia Prezidențială pentru analiza și elaborarea
politicilor din domeniul sănătății publice din România, 2008).

 

An informational system would be
required in order to make appropriate decisions. This would allow the
identification of the healthcare priorities and would evaluate the method of
way resources are used in different levels of the system, in a way that would
allow the effective feedback of the decision-making factors  CITATION Cri08 \l 1048 (Comisia Prezidențială pentru analiza și elaborarea politicilor din
domeniul sănătății publice din România, 2008).

 

For that, healthcare information systems
are required. These would offer the appropriate information in a decent
amount of time about various domains such as
:

the utilization of the healthcare
resources, work productivity
, the social
and economical impact
of the determinants of health and different types of
interventions, the coverage rate and
accessibility to different
healthcare services, etc.  At the current
time, Romania does not have a coherent policy in terms  of healthcare information. Because of that,
all of the attempts to build an effective informational system in healthcare,
based on informational technologies and and modern communication methods did not
succeed, even though high amounts of money were invested  CITATION Cri08 \l 1048 (Comisia Prezidențială pentru analiza și elaborarea politicilor din
domeniul sănătății publice din România, 2008).

 

Another area of improvement is the incomplete
or even confusing legislative and
normative framework
, in which the roles and responsibilities are not
clearly defined or they present similar attributions with other institutions or
organizational structures. This problem exists due to the continuous changes of
direction as far as the structure and the role of the healthcare system is
concerned, but also due to the lack of qualified resources on different
decision-making levels  CITATION Cri08 \l 1048 (Comisia Prezidențială pentru analiza și elaborarea politicilor din
domeniul sănătății publice din România, 2008).

 

Moreover, an appropriate inter-sectorial
approach
would be required in order to ensure and maintain good quality of life for the general
population
. This is because of the fact that numerous of the major
determinants of health can not be influence only by the healthcare sector. From
this point of view, the capacity of the Ministry of Health to get involved in
influencing other sectors to respect the insurance of a healthy living
environment is low. There is no official written document to state this role of
the Ministry of Health in this direction, matching the recommendations of the
European Union which mentions the fact that policy and program evaluation or
any other intervention is mandatory.

 

RECOMMENDATIONS

One of  the recommendations to the
stated problems would be to develop a quality
assurance mechanism in the Romanian healthcare system.
The system highly
requires a program of upgrading the quality of the healthcare services, which
would provide information related to the quality of the delivered services and
would follow the constant progress of the quality of the services. The system
will evaluate and improve the quality of the medical services, it will maintain
and raise the level of patient
satisfaction
and will demonstrate the effectiveness of the financial
resources invested in the healthcare system CITATION Cri08 \l 1048 (Comisia Prezidențială pentru analiza și elaborarea politicilor din
domeniul sănătății publice din România, 2008).

 

In terms of patient satisfaction and patient experience, measuring the level of satisfaction is
necessary, due to the fact that it presents a realistic overview on the patient
’s experience and it represents a starting point in improving the services provided,
meeting the patients’ expectations or observe the performance of the medical
staff  CITATION She14 \l 1033 (Sherri L. LaVela, 2014).

Patient satisfaction represents the analysis made by the patient alone,
persuaded by external and internal factors, based on their opinion on how the
services provided made them feel  CITATION She14 \l 1033 (Sherri L. LaVela, 2014).

In a pilot study realized in an interdisciplinary feeding team clinic, a
survey was developed for the patients and their families in order to explore the areas that require improvement
and analyze the level of satisfaction as far as the care coordination is
concerned. The hospital from the study (Cincinnati Children’s Hospital Medical
Center – CCHMC) has its own system for analyzing the patient satisfaction,
developed for the individual services provided. The method used by the hospital
consisted in applying telephone
interviews
on a weekly basis, by two
marketing research organizations
which are oriented in the healthcare
domain. The questions that were asked were:

·        
Were
you able to get an appointment as soon as you wanted?

·        
Did
the health care provider give you a chance to explain the reasons for your
child’s visit? Did they listen to what you had to say about your child?

·        
Were
you involved in decisions about your child’s care as much as you wanted?

·        
When
you asked questions, did you get answers you could understand?

  CITATION Cla16 \l 1033 (Claire K. Miller, 2016).

The survey used in the pilot study added three questions to the existing
one, using a five-point Likert scale to measure the level of satisfaction
between the patient and the healthcare provider. The questions concerned the scheduling appointment, if the
healthcare providers understood the concerns and the usefulness of the advices received from the medical staff, rating
them from strongly agree to strongly disagree. Moreover, the pilot study
included two more open-ended questions related to what could have been better regarding the services received and to
detail the positive aspects of patients’ experience.

 

The surveys were completed at the end of the staying, introduced in an Excel
database and further analyzed using descriptive summary statistical methods  CITATION Cla16 \l
1033 (Claire K. Miller, 2016).

Even though the setting is different, in order to collect as much
relevant data as possible, the telephone
interview
can be a relevant method of analyzing patient satisfaction, if
the necessary resources would be invested (the contract with a marketing
company focused on healthcare that would do the interviews).

In order to be applicable at the Rehabilitation Hospital in Cluj Napoca
the data with the information of the patients should be introduced in online
registers.

 

In 2015, The Ministry of health introduced the feedback mechanism for
the patient satisfaction in the public sanitary units from the Romanian
healthcare system  CITATION Min15 \l 1048 (Ministerul Sănătății, 2015).

 “The feedback mechanism of the
patient represents all of the measures and procedures which have as objective raising the trust level of the patients in
the medical services offered by the public hospitals, through feedback analysis regarding the quality
of the services received, the degree of respecting the rights and obligations
both by the patients and the medical staff. The mechanism also includes a
component of managing the ethical
complaints
that happened in the sanitary unit, through the Ethics Committee”
 CITATION Min15 \l 1048 (Ministerul Sănătății, 2015).

 

The mechanism offers the patient the opportunity to fill in a questionnaire at the moment of the
discharge by receiving a text message on the mobile phone with a link to fill it
online, and all of the public sanitary units must apply the methodology of the
feedback mechanism of the patient  CITATION Min15 \l 1048 (Ministerul Sănătății, 2015).

 

We have observed that there is an internal questionnaire about patient
satisfaction on the website of the Rehabilitation Hospital. After reading the
law regarding the patient satisfaction mechanism developed by the Ministry of
Health, the standard questionnaire of patient satisfaction must be implemented
by all public hospitals.

 

Even though the Rehabilitation Hospital was ranked on the second place
at patient satisfaction level, according to the Romanian Health Observatory,
the response rate was low (5,9%), meaning that there were 630 responses out of
11983 discharges. The low response rate means that the conditions might not be
as satisfying as they were presented.

 

Improvements for the
Rehabilitation Hospital:

·        
Promoting
and insisting on the feedback mechanism developed by the Ministry of Health, so
that the rate of responses will increase. Having two questionnaires might lead
to having biased results (due to the fact that some patients might complete it
twice, they might even give different answers/opinions, etc);

·        
In
the case of keeping the current questionnaire, we suggest some modifications on
the response options: we noticed the fact that, at some questions there is one
negative option and two positive. This might influence the patients in choosing
a positive answer, even though it would not necessarily reflect the
reality.  One alternative way for having
the options can be ”Highly unsatisfied”, ”Unsatisfied”, ”Neither unsatisfied or
satisfied”, ”Satisfied”, ”Very satisfied”;

·        
As
there might be the risk that some of the patients do not complete the online
surveys because they are not internet users (for example the elderly or people
with a low educational background), a survey in a physical format could be
necessary. This would be filled in by the patients at the moment of the
discharge, being introduced afterwards in the Ministry’s online database by the
person in charge to introduce patient’s data from the hospital;

·        
Awareness
through word-of-mouth promotion of the survey could also increase the response
rates, if it would be done by the hospital staff, or only at the reception of
the hospital, both in the moment of admission and the moment of discharge.

 

Implementing Staff
Training:

Most hospital
staff such as the physician or the healthcare organizers have expressed their concern to ask patients personal questions that includes their race, ethnicity and language. They
believe that it may offend the patient. In addition, most physicians may be time-sensitive towards the modern
nature of clinical practice and want to ensure the effectiveness of asking
questions. For data to be accurate and consistent, healthcare organizations are
required to invest in clinical training
among all staff levels (health professionals, administrative staff, hospitals
and health plan leadership), which includes integrating the significance of the
data for detecting and addressing health care needs. For instance, those
assigned to the task of asking questions directly to the patients, enrollers
can receive a front-line training on the importance of collecting the
information, how to use the information and the means of collecting the data,
and how to address the concerns of the patients and other members
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The training exercise
should be based on the context and the methods of collecting and utilizing the data. For example, health plan staff
who do not have face-to-face communication with the enrollers can obtain the
demographic information through telephone encounters. Therefore, there should
be a training for “telephone means of collecting data” because pre-registration
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Sharing and Collecting of
Data Across the Healthcare System:

The health system
is a diverse set of public and private entity that contribute to the collection
of data including health surveys, administrative enrolment, billing records and
medical records used by different medical department such as the hospitals,
CHCs, physicians and health plan management. The data collected on the
patient’s race, language and ethnicity are extended to these entities
suggesting that each can collaborate to obtain and sustain the patient’s
medical record.  No one of the entities
can individually gather the necessary information regarding the population of
patients, neither can they collect the health data on an individual
patient.  Therefore, it is important to
increase the integration of data from other sources within and across the
healthcare system
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CONCLUSION

All
in all, the information stated above presents how the functioning of the
healthcare system in Romania affects the sanitary system at a hospital level,
directly influencing patient satisfaction. In this sense, measures have been
taken, but there is still a lot to pursue in order to have clear and accurate
data on the patient satisfaction level and how it can be improved. The
suggestions presented are a small step that can be taken to develop the process
of collecting data, based on a realistic national approach.

 

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